Giving Opinion and Sharing Experience

Last week I spent a day in The Hague, delivering a KM training programme to a group there.As part of the day, after an experiential exercise adapted from the Marshmallow Challenge (which was great fun!), we had a more detailed discussion about the Peer Assist technique.

A Peer Assist, as Geoff Parcell and I said in “Learning to Fly”  is

...a meeting or workshop where people are invited from other organisations and groups to share their experience, insights and knowledge with a team who have requested some help early on in a piece of work.

Whenever I teach how this works in practice, I always emphasize that the invitees to a Peer Assist are there to share their experience, rather than give their opinions.  Experience, you see, is a precious commodity, an earned reward because someone was present, involved and personally learned from an event – and hence can share their story first hand.

Opinion is cheaper and easier to come by.  I can google for opinions; I can give/receive opinion in a LinkedIn group;  I can email you my opinion. I can receive opinions on a blog posting or a tweet.  Sometimes the opinion given is rooted in experience, but not necessarily. It’s often “retweeted” opinion, amplified from someone else.  This video where members of the public give their opinion on the new iPhone (or so they think!), is a classic example of retweeted opinion - the unwitting stars of the show have absorbed so much of the iPhone 5 hype that their received opinions distort their personal experience!

The language we use around Opinion and Experience is interesting.

"Do you want my opinion on that? Let me tell you what I think…. "

Opinion is something which is given.  It’s transactional.

It’s like me buying a coke from a vending machine.

In contrast, we would never say “Let me give you my experience”!

We usually ask “Can I share my experience with you?”

As you share your experience with me, I begin to enter your world. I can feel how you felt, see what you saw, think what you thought, and then ask about what I don’t understand.

Sharing experience isn’t transactional – it's a conversation. It’s relational.  It’s like we are sharing a meal together.

Why is this important? We have seen a dramatic rise in the number of social channels which surface opinion - within and beyond the boundaries of our organizations.  For people like us, who work with knowledge, this is a good thing. We need to put that opinion to work and make sense of the patterns and sentiment available to us.

But all that experience is also still available for sharing....

This post is a plea for us to remain ambidextrous – let’s continue to be smart at working with opinion, and let’s also strategic about learning from experience.

As we immerse ourselves in transactional tide of opinion, let’s make sure that we can still see the richer, personal knowledge available through the sharing of experience. We need to spot the relational opportunities as well as the transactional ones.

Take a closer look at the bottom of that coke machine, and you’ll see what I mean. It's the real thing.

Curiosity has landed - but is it alive and well in our organisations?

Well, hats off to NASA and their partners for pulling off an amazing feat of project planning, innovation, technological wizardry and collaboration. That MARDI video was quite something. Curiosity has landed – let’s see what it finds. I’ve been reflecting on the topic of curiosity recently, and in fact it even made it onto the cover of my most recent brochure!

In many respects, it is curiosity which closes the learning loop.  We can invest vast amounts of effort in learning, reviewing and capturing (when we don’t have an immediate customer to transfer newly generated knowledge to) – but if nobody is curious enough to want to learn from the experience of others, then there is no demand - and no marketplace for knowledge exchange.

That’s why Thomas Friedman wrote about the importance of the “Curiosity Quotient”, created the equation:  CQ + PQ > IQ  (PQ is Passion Quotient) and wrote:

“I have concluded that in a flat world, IQ- Intelligence Quotient – still matters, but CQ and PQ – Curioity Quotient and Passion Quotient – matter even more. I live by the equation CQ+PQ>IQ. Give me a kid with a passion to learn and a curiosity to discover and I will take him or her over a less passionate kid with a high IQ every day of the week.”

As we look to make our organisations more effective in their use of knowledge, let's keep one eye on how  we can increase the levels of curiosity. We can do this through any number of means: leadership encouragement and open questions, raising the levels of awareness of projects and activities, curation, gaming, social serendipity, thinking out loud, peer challenge and peer assistance, overcoming "not-invented-here" and making our organisations a safe place to ask for (and receive) help.

If we could accomplish more of this, then who knows what new life we might discover in KM?

Taking Knowledge for a walk

My shaggy-dog story.In April we had a new addition to the family. Alfie the Labradoodle came into our lives, and for 98% of the time, we haven’t looked back.

You can put that 2% down to unscheduled early mornings, a chewed laptop power supply, a hole in the garden – and a very disturbing barefoot encounter on the lawn after dark.  I’ll leave that to your imagination.

The thing I find most remarkable about being a dog owner is that it’s as though you suddenly become visible to people.  I have had more conversations with complete strangers in the last three months than in all the 10 years we have lived here. For the first time in my life, random women approach me with a “hello gorgeous” (OK, not me exactly), parents stop me and ask if their toddlers can stroke him, car drivers stop and ask what breed he is and grown men share their innermost ideas about dog training tips and anti-pull harness choices.

It was a bit disconcerting at first, but it’s actually quite pleasant.  Perhaps this new social norm is what it was like in the 60’s?

So why so people feel OK to engage in conversation, share their experience and impart wisdom in ways that they never would have done before?

We’ll, it’s obvious I guess – because the dog is obvious. Everyone can see that I’m a dog owner, so my membership of the dog-lovers’-club is visible to all, at the end of a lead.  That gives permission for other club members to approach me and ask or share.

This reminds me of Etienne Wenger’s famous definition of Communities of Practice

A group of people who share a concern or passion for something they do, and they learn to do it better as they interact regularly.

You can see where this is going. How much more effective and productive would our organizations be if we made our expertise, our experience, our concerns and our passion more visible to our colleagues?  Here are six to consider.

• I’ve written before about the poster culture in Syngenta and how they make their projects and programmes more visible.
• Expertise directories, personal profiles and smart social media which suggests connections generates a culture of greater disclosure are also helpful.
• Retreats where you have time, space and informality to get to know your colleagues better are a natural way to make new connections and deepen existing ones.
• Communities of practice can create a safe place for shrinking violets to flourish, and communities of interest (I’ve seen photography, cycling, food and wine societies, women’s networks etc. in organisations) can also generate the conditions to mix business with pleasure.
• Finally, Knowledge fairs and offers-and-requests marketplaces create a pause – a moment to browse and discover.

So much better than leaving your knowledge in its kennel...

Food for Thought from TED - JP Rangaswami

Thank you to @susanfrost for sending this my way. Some great food for thought - literally - from JP Rangaswami, using Food as a metaphor for our relationship with information. It's an interesting and stimulating comparison, and you have to chuckle when he extends the metaphor to Fox News to McDonalds at the end!

[youtube=http://www.youtube.com/watch?v=3A1LvXRnpVg&feature=digest_wed]

The trouble with demolishing silos...

Is that sometimes, you just end up creating new ones! [youtube http://www.youtube.com/watch?v=YaHn86dcaJ0&w=640&h=480]

Wanted: Knowledge Assets - Dead or Alive?

There have been a few threads on LinkedIn KM groups on the topic of “knowledge assets” recently. It’s one of those words which gets thrown around by KM people without any agreed definition.  For many people, they are interchangeable with the term “information assets”, but sound sexier.  (Much like databases became “knowledgebases” a few years ago.)

Now I’m not going to assert definitions here – rather to give my view on the different perspectives, and share the way I distinguish between knowledge assets and information assets, building on the descriptions that Geoff and I wrote in “Learning to Fly”.

Speaking of flight, there’s something about butterfly collections which always leaves me feeling slightly saddened.   The colours and fragility are still there, but of course the life has gone.

I think we do well to remind ourselves that when we capture knowledge and write it down as information, we kill it. That’s not to say that the information is not immensely valuable, and may even have a long shelf life.

But it is dead.

Knowledge is information with the life still in it!

For me, the role of a knowledge asset is to consolidate the learning from a number of activities, and produce a distilled set of guidelines or recommendations, with (importantly) a clear and well-linked signpost to contact the source, to drill down into more detail and examples, and to contribute further stories to build the asset further.  Oh, and there’s some kind of mechanism for validating the input – ideally via a community of practice.  They keep it alive.

I've seen a lot of examples which start out as "knowledge assets", but quickly become "knowledge graveyards" because there is no community to own and refresh the content, and the links between the information and the authors/sources are not clear or maintained. Once you lose the connection between knowledge and the person who provided it, it's a bit like switching off its life support machine...

• There is an "extractionist" school of thought out there which focuses on separating knowledge from an individual, then combining, distilling and packaging in into a convenient and accessible products.

• And there's a "connectivist" school of thought which seeks to turn information into an advertisement for a conversation with the source.

I think the best knowledge assets combine these perspectives.   Too much extractionism (is that a real word?), and you can end up a logical but inflexible, self-reinforcing summary of the views of the editor-in-chief.  Too much connectivism, and you can get endless repeating, diverging threads and snippets which can be frustrating to draw insight from, and require too many phone calls to answer the all questions they elicit.

There are some topics which lend themselves to something approaching a “single version of the truth” (we call that known area “best practice” don’t we?), and for them, the logic of an extractionist-oriented knowledge asset will work.

Then there are topics which are more complicated, and benefit from the constant iteration and interaction of a connection-rich asset. (That’s knowable “good practice” in the Cynefin framework).

Cynefin framework, from MBAworld.com

I suspect it’s in these two quadrants where knowledge assets add value. Shifting further to the left takes us on a journey into emergence and chaos where pre-packaged knowledge is unlikely to fit the bill, although the fragments and stories they contain may well be informative.

One of the LinkedIn discussions asked: "Is a cookbook was an example of a knowledge asset?"

My answer was:

... a cookbook isn't really a very good example of a knowledge asset because it represents a snapshot in time of a particular recipe, and doesn't usually provide me with an easy way to ask questions of the chef, or other cooks who are learning/experimenting/adapting... I would say it's really an Information Asset.  That's not a bad thing - I have a kitchen full of them!

However, a recipe *blog*, which has all the benefit of the book, but which is socially constructed, grows and develops, commented-on added to by other cooks and enthusiasts who ask and answer questions...  Now that feels more like a *knowledge* asset to me.

School. On reflection.

We spent some time with extended family over new year, and I overheard one of the younger boys, Ted, recounting his tales of mischief at school – and the subsequent punishments he had received.

I was perturbed to hear him say that the school no longer uses the word “detention” because it has negative connotations (Guantanamo has a lot to answer for...),

No, instead labelling staying late after school or missing break as “detention”, the children in this particular school  are threatened with.....                  wait for it...

Reflection!

Yes, the biggest threat that you can hold out to an eleven-year old is that of Reflection!

So Ted gets caught copying someone work, and is sentenced to a period of reflection until he’s learned his lesson.

In ten years time, Ted may well enter the corporate world where (if he chooses his employer wisely) he’ll be expected to copy the work of others, encouraged to take time to reflect, and to actively seek out lessons learned!

We don’t make it easy for them, do we?

Lessons Los

Following on from my last post comparing operational effectiveness with knowledge effectiveness, I’m reminded of the “Choke Model” from my BP days.  The choke model was a way of modelling production losses at every stage in the process, for example during the refining of crude oil to produce the raw materials and refined products which customers want to buy. Starting with 100%, every step in the process was analysed, and the biggest “chokes” were identified and targeted for improvement.  There is a belief in BP that the total of all of these small percentage production losses across all of its refineries was the equivalent to having a brand new refinery lying dormant!  Now when you focus it like that, it’s one big financial prize to get after.

I think there’s a similar perspective that we could take looking at the way in which knowledge is lost during our efforts to “refine it” and transfer it to customers.  Sometimes we are so upbeat about “lessons learned” and “learning before, during and after”, that we start believing that we’ve got organizational learning cracked.  Well I don’t believe that we have!

Let’s take a walk through an organizational learning cycle and see where some of the “chokes” in our knowledge management processes might be.

Imagine that you’re working with a team who have just had an outstanding success, completing a short project. There’s a big “bucket of knowledge” there, but from the moment the project has completed, that bucket is starting to spill or leak its lessons.  (On a longer project, the leakage will start before the project has ended, but let’s keep it simple for now and say that memories are still fresh).

So from this moment, your lessons start to leak.  The team will be disbanded, team members join other projects, and people start re-writing the history of their own involvement (particularly as they approach performance appraisal time!).

Leak!

Let's have a project review or "retrospect" to capture the lessons.  Good – but not a “watertight” process for learning everything that might be needed.

• Are the right people in the room?  Team?  Customers? Sponsor? Suppliers?  Partners?

• Are you asking the right questions? Enough questions?  The questions which others would have asked?

• Are people responding thoughtfully?  Honestly? Are people holding back?  Is there politics or power at play which is influencing the way people respond?  Is the facilitator doing their job well?  Are they reading the room,  pressing for detail, for recommendations, for actions?

Leak!

And then we try to write-up this rich set of conversations into a lessons learned report.  However hard we try, we are going to lose emotion, detail, connections, nuances, the nature of the interactions and relationships – and all too often we lose a lot more in our haste to summarise. Polanyi and Snowden had something to say about that.

Leak!

And what happens to that report?  Is it lost in the bowels of SharePoint?  Is it tagged and indexed to maximise discovery?  Is it trapped on someone’s hard drive, or distributed ineffectively by email to “the people we thought would need it”?

Leak!

And of course, just because it’s stored, it doesn’t mean it’s shared! Sharing requires someone to receive it – which means that they have to want it.  Are the potential users of this knowledge thirsty? Curious?  Eager to learn?  Encouraged to learning rather than reinventing?  Infected with “Not invented here”?  Believe that their new project is completely different? Willing to root around in SharePoint to find those lessons? Willing to use the report as a prompt to speak with the previous team, and to invite them to a Peer Assist to share more of their learning?

Leak! Leak! Leak!

So you see, it’s a messy, leaky, lossy business,  and I think we need to be honest about that.  Honest with ourselves as KM professionals, and honest with our colleagues and customers.

That doesn’t mean that we shouldn’t work hard to address the leaks and losses - quite the reverse.  We should be anticipating and responding to each one.  Whether that means having a “knowledge plan” throughout the lifetime of a project, engaging leaders to set the right expectations, providing support/training/coaching/facilitation/tools etc.   There’s a lot we can do to help organisations get so much better at this.  They might not save the equivalent of a Refinery’s worth of value – but they might just make their workplaces more fulfilling, increase staff engagement and reduce their dependence on external consultants.

I think it starts with the business answering the question:

“Just how valuable do we really believe this knowledge is?”

If you look at the picture at the top of this blog and imagine it’s happening on a beach somewhere, then it’s just part of the fun in an environment of abundance.  You can fill the bucket up again and again...

If the picture was taken in a drought-stricken part of the world – an environment of scarcity – well that’s a different story.