"Enterprise 2.0" manifesto from Euan Semple

Spotted this excellent post from Euan Semple on how to (and how not to)  harness and channel  the creative capability of your employees with social technologies.  I can see it would challenge conventional wisdom in many organisations, but then conventional wisdom probably isn't going to get them there.  

How long before we see the phrase "change management 2.0" appearing?